Are Some Airfares Too Good to be True?

The discount carrier WOW recently announce $69 flights to Europe from some US cities. These kinds of fares make great headlines, but it’s not the whole story. Wow, and other discount airlines like Spirit, Ryanair, etc… love splashy headlines like this for obvious reasons, they attract customers. But those customers later find out that even though the fare was a steal, they then have to pay for their bags, for a snack, for a certain seat assignment, etc…. These fees can easily be several hundred dollars more than the original ticket price. Can they still get a great deal? Sometimes, but the entire practice seems deceptive and has a bait & switch quality to it. It would be so much better if they published a list of all the other fees next to the sensational headline so travelers know, up front, what they are likely going to pay to they don’t get “sticker shock” at the airport when it’s too late to pick a different flight on a different airline that might have everything included in the ticket price. I don’t like those kinds of surprises.